Seo Scarborough – An Introduction to SEO
Welcome to the Home of SEO Scarborough – I provide a range of services to local and SME businesses with the sole aim of helping them get more customers, interacting better with existing customers and improving their online presence. Please feel free to browse the site, there is a lot of information that will be useful to any business owner. This homepage is intended to provide a general overview of what Search Engine Optimisation or SEO is.
If you’re upto date on the SEO meanings and jargon, why not check out Things You Can Do Today To Improve Your Website’s Visibilty or simply click one of the links on the menu.
Like many others, you may have heard the term SEO, but might not understand exactly what it is or some of the jargon you hear bandied about. Take a few moments and hopefully I’ll be able to explain in plain terms what it is (and I’ve included some of the jargon you may have heard before in brackets).
SEO or Search Engine Optimisation is the science of making sure your website can be found and easily read (crawled) by the search engines. The 3 most popular search engines are Google, Yahoo and Bing.
Each one uses a complex mathematical algorythm to decide which websites appear at the top of the search results (SERPS). The idea is that the results will return those websites the search engine identifies as being most relevant to what the searcher typed into the search box (keywords). For example, if someone was searching for search engine optimisation in Scarborough they would probably just search for “seo scarborough”, which would then be the keywords.
In order to optimise your website for the search engines its important to consider internal (known as On-Page Optimisation) and external (Off-Page Optimisation) factors! Have you done both for your site?
On Page Optimisation
There are many facets to on-page optimisation, almost too many to mention in this brief introduction. Factors are website/page loadspeed, how often the keyword is used (keyword density and relevancy), whether it is easy to navigate round the site (internal link structure (for humans) and xml sitemaps (for search engines)), correct use of headings (H1 tags), page titles, pictures (alt tags), number of words, links to external authority sites, how long the visitor stayed and how they engaged on the site (bounce rate).
Remember, whilst it’s important that your page/site is easily read by the search engines it’s even more important that the content is easily read by humans!
After making the site readable for your visitors and the search engines we would now look to promote the website over the internet.
Off Page Optimisation
This is the garnering of votes (backlinks) for your website. The number, quality and consistency of these determine your position (ranking) on the search engines. The ideal way for this to happen is that a visitor comes to your site, they absolutely love the content and they go away and tell their friends/family/clients/readers/watchers/listeners via the many forms of media available on the internet. You may also decide to make a video or make a press release about important news happening on your site. Here is a list of just some of the ways your site can be promoted by us at Scarborough SEO.
Social Media (Facebook & Twitter etc)
Social Bookmarking sites such as Digg
Web 2.0 Properties such as Blogger
Videos (everybody has heard of Youtube!)
Offline Promotions such as:-
If you have any questions about search engine optimisation at all then please do not hesitate to contact me either via the contact form or on my personal mobile 07812 354429. It’s good to talk and won’t cost you a penny! SEO Scarborough have secured many 1st page rankings and number 1 positions. Let me do the same for your business.